Types of Mass Communication

by Adanlawo Opeyemi
29 minutes read

What is Mass Communication?
Mass Communication is the act of disseminating information and exchanging it through various media platforms in order to reach the masses. Mass Communication differs from Mass Media because there are many forms of mass media such as TV, Radio and Print Media. They are used to facilitate mass communications, i.e. communique information to large numbers.
The most popular Types of Mass Communication
These are:

  • Journalism
  • Social Media
  • Films
  • Television
  • Radio
  • Advertising
  • Public Relations
  • Books, magazines, newspapers, and journals
  • Photography
  • Audio Media such as Community Radio and Podcasts
  • Interactive Media like websites, video games, digital ads, etc.

Mass media is any medium that distributes information from the source to its target audience. There are many types of mass media. These range from pictorial representations of the early days, large-scale production of newspapers, fancy television videos, and high-tech media that combines the Internet with computers. The primary source of information, entertainment and marketing.advertising mediaThis blog will provide inspiration and motivation for all people and places around the globe.

What is Mass Media?

Simply put,Mass Media is a type of technology that is designed to reach mass audiences.Mass media is the main means for communication between the public and the government. Newspapers, Radio and Television are the most common mass media.

Mass Media’s Advantages

Mass media have many benefits in today’s world. Different types of mass media offer different benefits, such as being the watchdog for democratic countries or ensuring faster communication.

  • Giving Voice to the VoicelessMass media is essential in shining the spotlight onto the masses because the public has the right to freely express their opinions and views. It becomes the voiceless, allowing people to freely express themselves.
  • Communicate effectively and more widelyThe world has become a global village through mass media, from social media to digital platforms. Mass communication is now a useful tool for people, businesses and governments around the world to keep in touch.
  • Diffusion of Diverse Culturals
    Mass media plays an important role in spreading culture and arts to every corner of the globe. Anyone can now learn a language or get information about another culture through the internet.
  • Encyclopedia of Information
    The internet is a vast open source of information. Different types of mass media, from search engines to social media platforms to learning websites, play an important role in helping people learn any topic.
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These are just a few of the disadvantages of mass media, including easy spread of fake news and compromised privacy issues, publicizing censored topics and content, and potential for fraud and hacking.

Mass Media Examples

Where can you find the latest movies, music or cricket matches, as well as your favorite songs? While television used to be the only way to keep up with what was happening around you, it is no longer the only option. These are some of the most popular examples of Mass Media.

  • Television
  • Radio
  • Newspapers
  • Magazines
  • Social Media
  • Digital media
  • The internet, etc

These news sources are considered mass media. It is a medium used to communicate with large numbers of heterogeneous audiences and different types of information.

Mass Media Characteristics

Mass Media includes a variety of media technologies that can be used to reach a wider audience via mass communication.Mass Media has the following characteristics:

  • Mass MediaCommunication can be both technical and institution-based.Production and dissemination of news.
  • ItIt reaches larger audiences and massesMass media is also known as this.
  • Mass MediaThe power to influence societyIt is also available.What’s happening in society has an impact on youIt is all.
  • With aLarge selection of optionsIn terms of content, media platforms, etc. They can choose the mass media they wish to consume.

Mass Media Functions

Mass media is a powerful force in modern culture. Mass media communication, whether broadcast, written or spoken, has a greater reach and a huge impact. These are the main functions of Mass Media.

    • Mass media play a critical role in shaping our worldview.
    • The world has become smaller and more connected through the intensive use of mass media.
    • It promotes the sale and distribution of services and goods.
    • Mass media’s primary objectives are to inform, educate, and entertain the masses.
    • It is well-known as a key player in democracy and smooth functioning of the country.
    • The media is society’s watchdog.
    • Mass media is used to communicate heritage and cultural values.
    • New mass media platforms have created a global platform that brings people together.

Types of Mass Media

It all comes down to the different Media formsThere are many formats for modern media, including print media (newspapers and books), broadcast media (television, Radio), digital media, internet, as well as video games, music and cell phone films. Each type of mass media includes both content and a medium or object that delivers the content.
There are six mainTypes of Mass Media:

      1. Traditional Media
      2. Print Media
      3. Electronic/Broadcasting Media
      4. Outdoor Media or Out of Home Media
      5. Transit Media
      6. Digital Media/New Media/Internet
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Traditional Media

Different communication methods have been developed by people depending on their culture and language. Traditional media is the oldest form of mass media that can transmit culture and traditions across generations. Communication tools were developed from the beliefs, rituals, practices, and customs of society. Traditional media has been transmitting indigenous methods of communication since ancient times. This type of mass media is different for each culture and society because every culture has its own mediums to communicate with their mass audience. Traditional media could include folk songs, folktales, and folklore, as well as paintings and sculptures, stupas and statues, as well as folk songs, folktales, folktales, and folklore.

Traditional Media Forms

      • Folk dances
      • Folk Songs and Music
      • Theater, Drama, Folktales
      • Paintings, Sculptures and Inscriptions. Statues.
      • Motifs & Symbols
      • Announcements made with beating drums or ‘nagada’
      • Shadow Puppetry String Puppetry
      • Storytelling
      • Nautanki
      • Fairs and Festivals
      • Rural Radio

Print Media

Simply put, Print Media this site is about news and information printed in a printed format. Print media was hand-written before the advent of the printing press. This made it difficult to distribute mass quantities. Print media is a basic type of mass media tool that makes it easy to reach a wider audience. Newspapers are the most traditional form of mass media, after the traditional mass media. For a long time, people relied on newspapers for information about the latest happenings in their area and around the globe. Print media was originally a term for newspapers, but it has since been expanded to include magazines, tabloids and promotional brochures as well as journals, books and novels.

Print Media: Forms

        • Newspapers (broadsheet, tabloid)
        • Periodicals, newsletters, and magazines (general or particular interest)
        • Brochures, leaflets, and pamphlets
        • Journals
        • Books, Comics, and Novels

Electronic Broadcasting Media

Broadcasting simply refers to the distribution of audio or video content to a dispersed audience via electronic broadcasting. Broadcasting was originally a term that referred to the sowing seeds in farms by spreading them across large fields. Broadcast mediaIt allows news to be easily distributed to anyone, even illiterate. Because it appeals both to the visual and auditory senses, it is one of the most profitable types of mass media. Radio and television were created hundreds of years after newspapers had been the first mass media. Radio was the main medium for news dissemination for the public in wartime, as well as for entertainment and sports. Television was the first mass media to be invented. It was used primarily for news dissemination, followed by live events for entertainment.

Broadcasting Media: Forms

        • Television
        • Radio (AM/FM, Pirate Radio. Terrestrial Radio. and Satellite).
        • Traditional Telephone
        • Film/Movie/Motion Picture
        • Video Games
        • Audio Recording and Reproduction

Outdoor Media

OOH, or Out-of-Home Media, is also known. It focuses on news and information transmission when people are not at home. Outdoor media is important for promoting new products and encouraging people to support social causes. These can be seen prominently on streets, electric polls and roadside. This media is used for both commercial and public welfare advertising. It mainly includes billboards as well as posters, banners, posters as well as brochure distribution, Wallscape, ComPark Advertising, Wallscape, Wallscape, and other types.

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Outdoor Media: Forms

        • Billboards and Bulletins
        • Inflatable Billboards
        • Mobile Billboards
        • Banner
        • Lamppost Banners
        • Posters
        • Placards and signs
        • Skywriting, Blimps
        • Brochure distribution
        • ComPark Advertising
        • Wallscape

Transit Media

Transit Media is a concept that promotes advertising and information dissemination in public places and in transit. Display advertising can be placed on vehicles or transportation. Transit media is used to promote brands to millions of people who use the roads and highways daily.
Despite the fact that some people may think this mass media is ineffective or outdated, it is visible at bus stops, subway cars and transit stations, where passengers can board or disembark from public transport.

Transit Media: Forms

        • Advertising Bus
        • Railway Advertising
        • Taxi advertising
        • Transit Shelter Advertising

New Media or Digital Media

Since the invention ofWorld Wide WebEnglish scientistTim Berners-LeeThe Internet has dramatically overtaken all mass media types since 1989 due to its faster dissemination speed, higher digital technology and greater reach.New MediaIt is an interactive two-way communication system in which users are the active producers and consumers of information. The Internet can be described as a highly interactive mass media and is simply called the “network-of-networks”. Because it seamlessly integrates all major mass media, it has become the center of mass media. You can now see news websites, broadcast TV shows, and listen to online radio via the internet. This is known as the convergence or mass media.
New Media is usually a re-conceptualization or re-imagining of existing media. This mass media is rapidly expanding and can be accessed with an Internet connection (broadband, WiFi) or a computer. FromStory WritingAndGraphic DesigningToMultimedia and AnimationThis field is highly rewarding and can lead to a successful career.

Digital Media: Different Forms

        • Websites
        • Emails
        • Social Media and Social Networking Sites
        • Podcast and Webcast
        • Blogging and Vlogging
        • IPTV (Internet Protocol Television).
        • E-forums & E-books
        • E-commerce and Mcommerce
        • Digital Videos
        • Computer Animation
        • Digital Video Games
        • Human-Computer Interface
        • Virtual World & Virtual Reality

Mass Media Communication Careers

Mass Media and Mass Communication are two of the most popular careers in the digital age. You can pursue a degree in Journalism, Corporate Communication, Television Production, or any other type of mass media. This vast field offers lucrative, high-paying jobs. These are some of the most sought-after jobs in Mass Media Communication.

          • Journalist
          • Photojournalist
          • CopywriterContent writer
          • Reporter
          • Digital Editor
          • Social Media Manager
          • Communications Associate
          • Filmmaker
          • Produced Film
          • Radio Jockey
          • Cinematographer
          • Commercial Photographer
          • Actor/Anchor
          • Vlogger
          • Social media influencer
          • Graphic Designer
          • Web Designer
          • Content Marketer
          • Game Designer
          • Painter/Visual Artist

Different types of Mass Communication Courses

Mass Communication is rapidly becoming a popular discipline in the digital age. There are many diplomas, bachelor’s, and master’s programs available in this area. This is a complete list of all the available courses.
Mass Communication Courses:

Mass Communication Courses Time
Diploma in Mass Communication and Journalism 2 years
Diploma in Media Studies 3 years
Master of Mass Communication 3 years
BJMC (Bachelor of Journalism & Mass Communication). 3 years
Bachelor of ArtsCorporate Communication 3 years
Bachelor of Mass Media (BMM) 3 years
BA Journalism and Mass Communication 3 years
MA in JournalismMass Communication 2 years
MA in Mass Communication 2 years
PG Diploma in Journalism & Mass Communication 2 years
PG Diploma in Television Journalism & Communication 2 – 3 years

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